Startup Advances to Next Round, Will Compete for Slot in Top 100 at EWC Global Finals in October.
San Salvador, El Salvador – After a though pitch battle, CityLab, a startup that presented Cartera Digital, a specialized mobile credit management platform for microfinance, captured first prize at the Salvadorian national finals of the Entrepreneurship World Cup competition held recently on July 23, 2021.
Teresa Herrera and Elizabeth Shulo, Project Directors of Cartera Digital, captured FIRST PRIZE and advances to the next round of the global competition against national winners from 200 countries.
Cartera Digital is a specialized mobile credit management platform for microfinance that works directly integrated with transactional software and banking cores.
In preparation for the EWC Global Finals, CityLab will participate in an acceleration program which features virtual training and one-to-one mentoring targeted to their company’s current stage and growth trajectory.
CityLab emerged victorious from a pool of 103 contestants who applied – each receiving access to free virtual training services and up to $25,000 in perks to help them take their venture to the next level.
In recent weeks, the semifinal events of the World Cup of Entrepreneurship El Salvador have been carried out for each category, where the 5 best qualified semifinalists presented their pitch in front of various panels of judges and thus move on to the National Grand Final.
In the national grand final held on July 23, 2021, the representative of El Salvador was selected from among the six finalists, made up of the first two places in each category.
Other finalists at EWC El Salvador included:
- Fipie, a volunteering platform that connects social initiatives, non-profit organizations, volunteers, universities and businesses.
- E-parkin, platform that connects people and businesses that have their garages or parking spaces while they are not using it with drivers in their areas.
- Ebitdash, financial platform for data visualization and interpretation that meets the needs of small and medium-sized companies to track financial performance
- Monito App, application focused on customer service with a differentiated model that offers different delivery, transport, cash, supermarket, errands services
- Superea, a digital supermarket that through its platform facilitates the purchase of basic necessities without leaving home
Judges for the competition were:
- Rodrigo Tona, CEO of Ternova Group
- Jaime Menéndez, Country Manager for Microsoft El Salvador
- Carla de Vanegas, VP of SearchIn Latam
- Roberto Avelar, Commercial Director of El Salvador for Phillip Morris International
More than 150,000 contestants from 200 countries entered the Entrepreneurship World Cup. The initiative combines a broad-reaching pitch competition, aimed at ventures ranging from idea stage to growth stage, with a virtual accelerator program to help all participants launch, strengthen and scale their enterprises. Global Finalists will face off against one another at the Misk Global Forum in Riyadh, Saudi Arabia in October.
EWC is an initiative led by the Misk Global Forum, Global Entrepreneurship Network and the Global Education and Leadership Foundation with support from a collection of national and global partners, including the GSVlabs and Entrepreneurs’ Organization.