Quito, Ecuador – Sauber, a startup founded in 2019 that creates sustainable toothbrushes, captured first prize at the national finals of the Entrepreneurship World Cup competition held recently in Quito, Ecuador.
Rodrigo Vásconez, CEO of Ecuadorian Product Innovation “Sauber”, captured first place and advances to the next round of the global competition against national winners from 200 countries.
“It has been a great experience”, said Vásconez.
Sauber is an Ecuadorian family business founded in 2019, which has created Sauber sustainable toothbrushes. These brushes are the only Ecuadorian-produced toothbrushes and have an innovative interchangeable head concept, which allows only the brush head to be replaced when its bristles wear out. Thus, more than 80% of plastic waste that wouldbe generated with a standard toothbrush can be avoided. The company produces its products locally in Quito and offers toothbrushes for adults and children to the market.
In preparation for the EWC Global Finals, Rodrigo Vásconezwill participate in an acceleration program which features virtual training and one-to-one mentoring targeted to their company’s current stage and growth trajectory.
Ecuadorian Product Innovation“Sauber” emerged victorious from a pool of 138 contestants who applied – each receiving access to free virtual trainings ervices and up to $25,000 in perks to help them take their venture to the next level.
Other finalists at EWC ECUADOR included:
- Niu Locker from Quito, a startup that is the company that solves the last step in the purchase delivery.
- Shuar Cultural center from Tena, a startup that Tourism and experiential entrepreneurship that is focused on promulgating, conserving, and preserving the biodiversity of flora and fauna.
- Ofertas en Camino from Quito, a startup that is an intelligent web platform, born in Ecuador to technologically unite supply with demand (freight carriers with thousands of clients nationwide).
Judges for the competition were:
- Wilson Merino, Executive Director, ConQuito Economic Promotion Agency.
- Guillermo Poveda, Innovation Manager, Pichincha Group.
- Andres Zurita, Executive Director, Alliance for Entrepreneurship and Innovation.
- Pablo Zarate, Vice President of Digital Business, Kruger Corporation.
More than 150,000 contestants from 200 countries entered the Entrepreneurship World Cup. The initiative combines a broad-reaching pitch competition, aimed at ventures rangingfrom idea stage to growth stage, with a virtual accelerator program to help all participants launch, strengthen and scale their enterprises. Global Finalists will face off against one another at the Misk Global Forum in Riyadh, Saudi Arabia in October. EWC is an initiative led by the Misk Global Forum, Global Entrepreneurship Network and the Global Education and Leadership Foundation with support from a collection of national and global partners, including the GSVlabs and Entrepreneurs’ Organization.