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Honey-Making Startup Tastes Victory in EWC Madagascar

ANTANANARIVO, MADAGASCAR – Ikiray Miel de Madagascar, a startup that creates a range of honeys, captured first prize at the national finals of the Entrepreneurship World Cup competition held recently in Madagascar.

With the win, its founder, Livaniaina Razanajafy, advances to the next round of the global competition against national winners from 184 countries.

“Our project is about apiculture, producing honey from eucalyptus and mimosa trees and creating income for the local community,” said Razanajafy. “At the same time, we are increasing awareness of the high rate of deforestation in rural areas and the need to protect the eucalyptus and mimosa trees.”

Ikiray Miel de Madagascar focuses on sustainable production and protection of the environment while providing local opportunities for financial development. It emerged victorious from a large pool of contestants – each receiving access to free virtual training services to help them take their venture to the next level.

The runner-up at the competition, Coufé, is a startup that aims to reintegrate prisoners into the professional world by giving them work and teaching them entrepreneurship.

Razanajafy will participate in an acceleration program which features virtual training with international mentors to prepare for the EWC Global Final, which will be held in Riyadh on November 12-14, 2019. The one-to-one mentoring will targeted to the company’s current stage and growth trajectory.

EWC is an initiative led by the Global Entrepreneurship Network and Misk Forum with support from a collection of national and global partners,  including the Global Educational and Leadership Foundation and GSVlabs.

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